Privacy policy

Last updated: May 1, 2026

DIA Shop operates this store and website, including all related information, content, features, tools, products and services (the “Services”). The Services are powered by Shopify, which enables us to provide you with a secure and reliable shopping experience.

This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use or make a purchase from the DIA Shop, or otherwise communicate with us.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect
We collect personal information that identifies or can reasonably be linked to you. This may include contact details such as your name, address, billing and delivery address, phone number and email address. It may also include payment information, transaction details, account information, communications with us, and device or usage data such as IP address and browsing activity.

How We Collect Information
We collect personal information directly from you when you place an order, create an account or contact us. We also collect information automatically through your use of the website, including through cookies and similar technologies. In some cases, information may be collected from service providers who support the operation of the shop.

How We Use Your Personal Information
We use your personal information to process orders, payments, returns and exchanges, provide customer support, manage accounts, improve the website and your experience, and send service-related communications such as order updates. Where appropriate, we may also send marketing communications about products, services and offers relevant to Driver Trainers. You can opt out of marketing at any time.

We process personal data based on contractual necessity, legal obligations, legitimate interests and, where applicable, your consent.

Security and Fraud Prevention
We use your personal information to maintain a secure shopping experience, detect and prevent fraud, and protect our services.

How We Share Information
We may share your personal information with Shopify and trusted third parties who support payments, hosting, analytics, fulfilment and delivery. We may also share information where required by law. We do not sell your personal data.

Relationship with Shopify
The DIA Shop is hosted by Shopify. Information you provide may be processed by Shopify to enable and improve the Services. You can learn more about how Shopify uses personal data at https://privacy.shopify.com.

Cookies and Website Usage
We use cookies and similar technologies to enable website functionality, remember preferences, analyse usage and improve your experience. You can manage cookies through your browser settings.

Data Retention and Security
We retain personal information only for as long as necessary to fulfil orders, meet legal obligations and resolve disputes. We take appropriate measures to protect your personal data, although no system can be guaranteed to be completely secure.

Your Rights
You may have the right to access, correct or request deletion of your personal data, as well as the right to restrict or object to certain processing and withdraw consent for marketing. You also have the right to lodge a complaint with the Information Commissioner’s Office.

Children’s Data
The DIA Shop is not intended for use by children, and we do not knowingly collect personal data from children.

International Transfers
Your personal data may be processed outside the UK where necessary to provide services. Appropriate safeguards are used where required.

Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised date.

Contact
If you have any questions about this Privacy Policy or your personal data, please contact:

Driving Instructors Association
11 Gleneagles Court
Crawley
RH10 6AD
United Kingdom
Email: help@driving.org